grow
email campaigns that reach inboxes and drive action.
we set up and run email marketing systems, lists, templates, automations, and deliverability, so newsletters and nurture flows support sales instead of landing in spam.
email still works when lists are clean, messages are clear, and sending reputation is protected. fossasoft builds the technical and campaign side of email marketing for teams that need reliable outreach.
we connect signup forms and crm data to your ESP, design templates that stay on-brand, and set automations for welcome, nurture, and transactional-adjacent flows where appropriate.
deliverability is part of the job: authentication, list hygiene, and sensible send practices so opens and clicks mean something.
what we do
platform setup and list structure
esp configuration, audiences, segments, and preferences so the right people get the right messages.
templates and campaign design
on-brand email layouts that work on mobile, with clear offers and tracking links.
automations and journeys
welcome series, abandoned flows, nurture sequences, and triggered messages tied to behavior or crm stages.
forms and crm sync
signup and preference forms connected to your lists and customer records without duplicate chaos.
deliverability and reporting
spf/dkim/dmarc alignment where you send from your domain, plus reporting on opens, clicks, and conversions you can act on.
how we work
- we start from audience and goal, newsletter, nurture, or launch, before designing a dozen templates.
- list quality comes first; buying bad lists is not a strategy we support.
- automations are documented so marketing can change copy without breaking logic.
- results are reviewed against business outcomes, not vanity open rates alone.
typical projects
- newsletter and announcement programs for brands
- welcome and nurture automations for lead magnets
- esp migrations with list and template rebuilds
- crm-triggered email for sales follow-up
- deliverability cleanup for domains with poor inbox placement
what we deliver
- configured email marketing platform
- core templates and brand styles
- automations as agreed
- form/list integrations
- reporting access and send guidelines
what you get
email that reaches people and supports a clear next step, subscribe, book, buy, or return.
your team can run campaigns on a foundation that protects domain reputation and keeps data tidy.